Goodbye Markups.
Hello Diamonds.

Direct Buying Process

At Diamonds Direct we have a 3 step process to ensure you not only get the diamond of your dreams but are confident and educated about your diamond's intrinsic value.

Step 1
Access our directly sourced diamonds by appointment - book your free consultation through the link below.
Step 2
Learn about live market diamond prices and the value of buying Diamonds Direct with one of our expert certified advisors.
Step 3
Choose the perfect ring from a wide range of designer styles provided by our  local boutique partners all in one convenient location.
Book an AppointmentLearn More
Learn
Choose
Enjoy
Trust

Class is in session, we believe in educating our customers on the Diamond buying process so they can shop like a pro for maximum transparency.  

Learn

Learn

At Diamonds Direct appointments we focus on 3 key education points that empower our customers to shop —and propose — with confidence.

The Basics

During your DIRECT appointment you'll learn how to shop for your diamond like a pro starting with the basics of diamond quality, the 4Cs: Cut, Clarity, Colour, and Carat Weight.

A Wholesaler's View

Scope out diamonds under a microscope, on a carat weight scale and under a GIA colour grading light box. Examine diamonds the way the experts do, with proper equipment.

Live Market Prices

We’ll show you how wholesale diamonds are traded based on live market prices and the Rapaport Price List. Armed with this knowledge, you can invest in your diamond with confidence about it’s intrinsic value and market price.
Book an Appointment

We said goodbye to crazy mark-ups and welcomed in an amazing selection of designer engagement rings by partnering with local jewellery stores.

Choose

Choose

A Sneak Peek

Take a look at some of the designer styles our local partners have to offer. Love what you see? Don't wait! Book an appointment to see all your favourite styles in real life with a perfectly priced centre stone from Diamonds Direct.
Book an Appointment

Diamonds are forever, and so are the perks of shopping with us. Discover our exclusive perks when you purchase Direct.

Enjoy

Enjoy

VIP Treatment

Gain access to exclusive event invites, VIP ring spa treatment anytime you visit one of our showrooms and special deals with our local retail partners.

Flexible Payment Plans

Choose from different payment plans that enable you to purchase your diamond today and pay over time at your own pace with low monthly payments.

Insider deals

Shopping with us is risk-free with 30-days of full refunds, and a lifetime warranty.
Book an Appointment

We want you to have the very best. That's why we commit to curating an ethically sourced selection of diamonds and worry-free shopping experience.

Trust

Trust

Conflict-Free

All our diamonds adhere to the Kimberely Process and are sourced from some of the worlds best cut and polish manufacturers ensuring their ethical integrity and quality

Worry-Free

Shopping with Diamonds Direct is risk-free. We offer 30-day full refunds, a lifetime warranty and walk-in free engagement ring cleanings for life.
Book an Appointment

Take a Peek

Take a  look behind the curtain.
Compares some of our best sellers with traditional retailers. 

Eterenity Diamond Stacker
Halo Hoops
Single Diamond Necklace
Shopping Direct
$622 CAD
Est. Traditional Retail
$1195 CAD
Shopping Direct
$49 CAD
Est. Traditional Retail
$295 CAD
Shopping Direct
$590 CAD
Est. Traditional Retail
$1095 CAD
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