Diamonds Direct® is an exclusively Canadian brand dedicated to providing honestly priced diamonds and jewellery. We call it shopping DIRECT.
At Diamonds Direct®, you can shop our loose diamonds in-store, as well as our Jewellery Direct® and Gold Direct® collections of fine jewellery online.
Not only due we offer an array of perfectly priced diamonds, but we also offer affordable fine jewellery and watches for your day-to-day wear. Learn about our collections below.
By circumventing traditional channels and engaging with customers directly, we’re able to provide higher-quality diamonds and jewellery at a fraction of the traditional retail price. Exceptional quality minus traditional retail markups.
Take a look behind the curtain.
Compares some of our best sellers with traditional retailers.
We believe Canadians have a right to receive transparent diamond advice and pricing, minus the markups. Book an appointment and receive the the benefits of expert in-person advice.
At Diamonds Direct our brands only use solid gold, no plated jewellery here.
We believe Canadians have a right to receive transparent diamond advice and pricing, minus the markups. Book an appointment and experience the value of direct to consumer diamond prices and the benefits of expert in-person advice.